Some of our Business A level students attended a recent talk by UEFA President Aleksander Čeferin. Here, Lower Sixth students Nia and Neda give a summary of what he had to say:
“Aleksander Čeferin was elected as a president of UEFA and vice president of Fifa in 2016 and was elected with 74% support. Before being elected, he was a criminal lawyer for 24 years. He decided to run for president of UEFA after being involved as a lawyer for the football scandals in 2015. When he got into the football industry he was surprised by corruption in football. ‘Sometimes we forget how dirty this industry is’, is what he said when it came to the controversial corruption questions he was asked. That’s why the first thing that he did was governance reforms to stop corruption and protect the the organization from himself and other senior members.
“When it comes to his personal life, Čeferin likes to be down to earth and not forget where he is coming from. He said that from Monday to Thursday he lives in Switzerland with staff, security and people helping him all the time. Every Thursday he goes back home to his family in Slovenia where he has no one helping him and he takes his dog out every day, as an absolutely ordinary person.
“He shared the information that UEFA generates 5.6 billion a year and distributes 80% to national associations across Europe. They don’t see women’s football as a cost but as an investment; stating that they are very close financially to a break even with women’s competitions. Čeferin says that he fights against sexism, homophobia and racism and strives to create respect and sportsmanship across all European football clubs. He also reinforced how important respecting your opponent is. He thinks that “Sport is respect”. For the fuiture, UEFA is planning to start climate change campaigns as they recognize that without the planet there would be no football.
“On the subject of new projects, he mentioned that UEFA TV launched quite recently as they want to expand football to be available in more countries and make it accessible on phones and computers because they recognise that it’s where the future generations watch all their favourite programs.”